Sweeten Up the Holidays with Toblerone Oversize Gift Bar

I was invited to a “sweet” storytelling session at The Atrium of the Eastwood Mall today. Toblerone, the legendary triangular chocolate from Switzerland, brought together three unique personalities to share their personal vignettes on Pinoy “lambing.” The event was hosted by RJ Ledesma.

Event host RJ Ledesma

Columnist and entrepreneur Twee Gonzalez, RockEd founder and writer Gang Badoy-Capati, and actress and blogger Saab Magalona recounted their personal Toblerone memories.

The storytellers from left to right: Twee Gonzalez, Saab Magalona and Gang Badoy-Capati with RJ Ledesma

Twee Gonzalez

This storytelling session also tackled issues such as the evolution of Pinoy lambing from the baby boomers to the millenials, whether online chats carry the same weight as the handwritten notes of an earlier generation, whether or not technology divides and bridges, and if Pinoy lambing still speak the same language.

Gang Badoy-Capati

Saab Magalona

Fren Lagman, Toblerone Philippines Brand Manager, says, “We are proud to have esteemed storytellers such as Gang, Twee and Saab join us in our campaign to bring back more ‘lambing’ in the everyday moments of Filipinos. Everyone could use a little more love and sweetness in our lives.”

Fren Lagman, Toblerone Philippines Brand Manager

After the storytelling session came the launch of the Toblerone Oversize Gift Bar, an ideal gift for family and friends this Christmas. The Toblerone Oversize Gift Bar is a Toblerone weighing 4.5 kilos.

Toblerone Gift Hubs

To bring “lambing” closer to their customers, Toblerone Philippines also announced that every weekend starting now until December 16, Toblerone Gift Hubs will be opened in major malls around Metro Manila. Here, customers can purchase their favorite Toblerone variants and have them personalized and gift-wrapped for their loved ones. They will also have a chance to win one variant of the Toblerone Oversize Gift Bar.

Paolo Santos

Paolo Santos serenaded the crowd after the launch of the Toblerone Oversize Gift Bar and the Toblerone Gift Hubs. Members of the media also awaited the drawing of the raffle winners. Five lucky people would each take home one Toblerone Oversize Gift Bar.

Drawing of raffle winners

Winners of Toblerone Oversize Gift Bar

For more information on Toblerone and to know where you can find your nearest Toblerone Gift Hub, visit www.facebook.com/TobleronePilipinas.

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7 Responses to Sweeten Up the Holidays with Toblerone Oversize Gift Bar

  1. U8mypinkcookies says:

    Yummmm! I love toblerone lalo na yung dark 🙂

  2. maiylah says:

    oh wow…look at the size! Toblerone-overload!!! 🙂

  3. Ane says:

    Now this would be a “sweet” gift for Christmas! 😛 Perfect to giveaway for friends and acquaintances. 😀 Nice. 😀

  4. Pinay Mama says:

    I can eat that big toblerone all by myself but I do not want to have tooth ache so I will share. Haha!

  5. peachkins says:

    OMG. I would love to have one of those oversized Toblerone!

  6. angel ebron says:

    yummy!!! want to have that oversized toblerone, ilove toblerone!!!

  7. Mommy Pehpot says:

    over sized sugar din! haha pero I can give it a try marami naman kase sa bahay haha

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